Marketing Specialist

Job Description

The Marketing Specialist is responsible for creating visually compelling designs and supporting marketing initiatives to drive business growth. This role involves collaborating with cross-functional teams, designing marketing materials, managing visual content creation, and providing administrative support to ensure the smooth execution of marketing operations. 

The Marketing Specialist plays a vital role in enhancing the visual appeal of marketing materials and supporting the marketing functions of the organization. This position requires strong design, coordination, and communication skills, along with a solid understanding of marketing strategies and visual content creation. The successful candidate will contribute to the overall growth and success of the company by assisting in the implementation of visually engaging marketing initiatives. 

Reports To

Sales & Marketing Manager

Qualifications and Skills

• Training and experience in business, marketing, or a related field. 
• Proven experience in sales support, marketing coordination, or a similar role. 
• Solid understanding of marketing principles and techniques. 
• Proficient in using CRM software, marketing automation tools, Adobe Creative Cloud and other relevant marketing technologies. 
• Excellent written and verbal communication skills. 
• Strong organizational and time management abilities. 
• Attention to detail and the ability to multitask effectively. 
• Analytical mindset with the ability to interpret data and generate actionable insights. 
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Teams). 
• Some/minimal travel availability as needed. 

Certifications/Licenses Required:

N/A

Performance Objectives:

To fulfill the KATTSAFE team’s promises in providing maximum reliability with minimum fuss to our customers which results in an above and beyond customer experience.

Responsibilities/Duties

1: Marketing Support

• Assist in developing and implementing marketing campaigns, including online and offline channels. 
• Conduct market research and analysis to identify target markets and customer segments. 
• Coordinate and track the production and distribution of marketing collateral. 
• Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement. 

2: Design and Visual Content Creation

• Conceptualize and create compelling designs for various marketing materials, such as brochures, flyers, banners, and advertisements. 
• Develop visually appealing presentations and multimedia content to support marketing initiatives. 
• Ensure consistency and adherence to brand guidelines in all visual materials. 
• Collaborate with the creative team to create engaging digital content, including social media graphics, website visuals, and email newsletters. 
• Stay updated with the latest design trends and techniques to enhance the overall visual appeal of marketing materials. 

3: Communication and Collaboration: 

• Act as a liaison between the sales, marketing, and other cross-functional teams to ensure effective communication and coordination. 
• Collaborate with the digital marketing team to manage social media accounts and online presence, creating visually compelling posts and graphics. 
• Work closely with the content team to visually enhance blog posts, articles, and other written materials. 
• Support the development of sales and marketing reports and presentations, incorporating visually appealing elements. 
• Conduct regular meetings and share updates with the sales and marketing teams, providing visual support for key information. 

4: Administrative Support: 

• Manage calendars, schedule appointments, and coordinate travel arrangements for the marketing team. 
• Maintain marketing databases, files, and documents, ensuring easy access and organization of design assets. 
• Provide general administrative support, including preparing correspondence, organizing meetings, and handling inquiries. 
• Assist with other marketing-related tasks as necessary in a small, but fast-growing business. 

5: Assist with other marketing related tasks as necessary in a small, but fast-growing business.